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The Ayurveda Company (T.A.C.), a leader in India’s Ayurvedic lifestyle sector, proudly announces its expansion into the general trade market with the pan-India launch of TAC Bharat. This strategic move represents T.A.C.'s commitment to making Ayurveda's timeless wisdom accessible to a broader audience, especially in areas underserved by online retail and emerging Bharat. TAC Bharat, the new general trade vertical, is designed to bring T.A.C.'s unique blend of traditional ayurvedic knowledge and modern innovation to more consumers nationwide.
T.A.C, an early mover amongst the D2C brands to venture into general trade has already set up a strong offline team to ensure a robust presence in the retail channel, enhancing brand visibility and customer engagement. By venturing into general trade, T.A.C. aims to increase its market reach, particularly in the rapidly urbanizing tier 2/tier 3 towns, recognizing the unique opportunities these areas bring. This move is not just about expanding T.A.C.’s geographic footprint; it’s about deepening the connection with diverse consumer segments and understanding their unique preferences and needs.
Param Bhargava, Founder at T.A.C said, "Our general trade expansion line, TAC Bharat, is a step forward towards our goal of making ayurveda's timeless wisdom available to all. The name 'TAC Bharat' embodies our commitment to growth and new opportunities in India's rising towns, mirroring the dreams of its young people." The product designs are aligned with our distribution model, ensuring success in these markets. This channel will enable us to achieve profitability by FY 2025."
Adding to this, Mr. Sanjiv Gupta, the Chief Advisor at T.A.C, shared, "The Ayurveda Company stands at the helm of the ‘Modern Ayurveda’ movement. This general trade expansion line is a reflection of the same. Our target is to reach 50K touchpoints by Diwali 2024, supported by media and BTL activations & building an entire network on the cash & carry model.”
T.A.C strengthened its leadership team & appointed Mukund Raut as the Head of Marketing with his extensive 6+ year experience at Nestle, poised to play a crucial role in building the brand for the general trade market with strong demand generation inputs.
The offline team at T.A.C, headed by Vice President Shekhar Singh, is well-positioned for considerable achievements in expanding the business. With his 32 years of extensive experience in establishing offline businesses at notable companies like VLCC, Henkel, Cargill and Coca-Cola, Shekhar Singh leads the team in developing the entire front end. This development includes the strategic appointment of over 100 super stockists and more than 800 distributors within the calendar year, leveraging their substantial sales experience.
T.A.C. anticipates that this expansion will significantly contribute to its growth, marking a new chapter in its journey of blending traditional ayurvedic practices with modern lifestyle needs. Plans to launch more products and expand the product line are also in motion in summer, further solidifying T.A.C's position as one of the fastest-growing brands in the Ayurvedic lifestyle sector which is backed by experts.