Ashok Leyland, a flagship of the Hinduja Group, launched the “eN Dhan” fuel card, in partnership with HPCL Drive Track Plus” program, to provide best in class savings in fuel to customers. This initiative with HPCL was developed by the Customer Solutions Business of Ashok Leyland, which aspires to develop a lifetime engagement with customers and to positively impact all facets of their business by offering customized solutions. For the first time in India, an original equipment manufacturer (OEM) and an oil marketing company (OMC) have collaborated to create a co branded card, which is expected to result in annual savings in the range of INR 50,000 per annum per truck especially for customers in the medium and heavy commercial vehicle (M&HCV) segment.
The eN Dhan cards are free of charge and will be available in all Ashok Leyland dealerships across the country and can be used in all HPCL Fuel Stations.
With the launch of this innovative solution, Ashok Leyland has once again lived up to its brand’s philosophy “Aapki Jeet, Hamari Jeet”. Customers can enrol for the eN Dhan program at any Ashok Leyland dealership.
