CG Corp Global, one of the leading FMCG companies in India and a transnational conglomerate, announced their entry in to the South India market with the launch of iconic brand ‘WaiWai City Noodle Bar’ in Jawahar Nagar, Chennai, TN.
WaiWai City is a first of its kind fast Food Noodle Bar which operates in the Quick Service Restaurants (QSR) format. The outlet deviates from sticking to the standard quick service restaurant layout by moving on to creating a functional space without compromising on the fun through its colourful graphics.
CG Corp is planning to open-up 250 WaiWai City Noodle Bars in South India by the end of 2020 and out of it 75 would be in TN.
The company has recently announced the launch of 30 Wai Wai City Noodle Bar outlets across the country and planning to open up another 500 outlets towards the end of December 2020. Company has already spent Rs. 50 Crore towards its pan India roll-out and further planning to invest Rs. 250 crore by the end of 2020. It is planning to capture a market size of Rs. 1000 crore from the WaiWai City by the end of 2025.