In today’s fast moving world, Diesel has long established itself as an innovative international lifestyle brand through a storied history of strong, ironic and playful campaigns. Diesel does not follow trends; it creates them.
The brand has always influenced the lifestyle of people who wear itthroughbold and never-shy designs that reflect Diesel’s assertive nature and unique voice.Kick starting the Holiday 2019 campaign, Dieselnow announces millennial heartthrob and rising Bollywood star –Aditya Roy Kapur, as its latest celebrity ambassador for watches.
Aditya’s young, energetic and vibrant persona resonates with the brand’s individualism and authentic attitude. While he is known for his work in the movies, he is also a music and sports enthusiast. By bringing him on-board, this collaboration will aim to further amplify the brand’s proficiency in creating distinctive timepiecesthat take inspiration from military, denim and rock and roll.