Havells India launches India’s first Water Purifier with pH balance and Natural Mineral Fortification capability

Addressing the main yet widely overlooked issue of contaminants from industrial & agriculture wastes polluting drinking water sources, Havells India Limited unveiled a range of unique water purifiers capable of handling new age pollutants. These purifiers maintain the pH balance in water and add various essential minerals and trace elements lost during the reverse osmosis (RO) process.

Over last few years there have been a series of reports highlighting that the levels of organic & mineral contamination in water has been rapidly on a rise across the regions. Sometimes, because of rise in sea level, typhoons, back water currents, mismanagement, etc., ocean water also contaminates the surface as well as ground freshwater sources in coastal regions. The contamination of drinking water sources makes it unsafe for human consumption. Today, many drinking water sources are perilously contaminated of high levels of Sulphate, Chloride, Arsenic, Lead and other extremely toxic elements like- Phosphorus, Cadmium, Calcium, Nickel, Magnesium, etc. This problem emanates as a results of water contamination by industrial effluents, untreated sewage discharge, rampant use of fertilisers in agriculture, etc. Havells range of technologically advanced water purifiers are designed to safely address such issues across varied geographies.

Unveiling this best in class range of water purifiers, Mr. Shashank Shrivastav, Vice President, Havells India Limited, said, “At Havells, we are committed to delivering innovative products that helps our consumers preserve good health and lead better lives. This enables us to develop products and services that meet specific needs of different segments of the population of our country’s vast geographies. We take pride in announcing that our water purifiers are designed to offer 100% safe and healthy drinking water. We are hopeful that our exclusive water purifier with pH balance and natural mineral fortification capability will be well appreciated by our customers and help us gain strong foothold in the region.”

True to its brand promise of ‘Making a Difference’, Havells range of water purifiers for the first time in the country would offer safe, healthy and mineral rich drinking water to consumers at the all times. The promise would be delivered across six variants namely “Digitouch”, “Digiplus”, “UTS”, “Max”, “Pro” and “UV Plus” that have been designed with clear focus on design excellence, technological advancements and consumer convenience. The product would also offer a host of advanced consumer convenience features such as programmable multi-fill options, feather touch consumer interface, alerts on performance, & preventive maintenance, operations and cartridge life. The range consists of six product variants, priced between Rs. 10,499 and Rs. 23,999.