Hero Electric launches extended range variants of the Optima and Nyx

Biggest electric vehicle brand  in India, Hero Electric, officially launched its two new  e-scooters; Optima ER and Nyx  ER (Extended Range) further  expanding its range of heavy  duty and high-speed e-scooters  in India. The Optima ER and  Nyx ER are now available  across all Hero Electric  dealerships for INR 68,721 (ex.  PAN India) and INR 69,754 (ex.  PAN India) respectively.  

The company further announced the inauguration of its new corporate  office in Bangalore as part of its expansion plan in southern India to  diversify its operations and strategically plan the new consumer  touchpoints in the country. Hero Electric plans to take the 615 touchpoints  presently to 1000 by end of 2020 and make the brand accessible even in the  most interior parts of the country. The company will invest around Rs 700  crore in the next three years to ramp up production capacity of its electric  scooters to 5 lakh units annually. 

With the launch of Nyx ER, the company has extensive plans to introduce  heavy duty products catering to myriad requirements of the B2B sector  thereby expanding its offerings for the commercial segment. Hero electric  products are best suited for commercial usage as they require lesser  investment and have zero carbon emissions. 

As the largest maker of electric vehicles in India, Hero Electric is in sync  with the government’s vision to promote and foster the adoption of electric  mobility in India and will invest in R&D to introduce technologically  advanced products that India needs in order to make the switch from ICE  vehicles. Going forward, all high-speed products from Hero Electric will  also be eligible for FAME II benefits and coupled with the lowered GST  rates, will make Hero Electric products more attractive and affordable for  the customers. 

Hero Electric scooters are the perfect match for people who want to switch  to clean mobility, with options ranging from lightweight to high-speed  performance scooters, so both the first-time buyers and enthusiasts have a  variety of scooters to choose from. The e-scooters from the company are  gender agnostic with designs that can blend into anyone’s lifestyle and offer  last-mile connectivity at minimal cost and zero emissions. Hero  Electric will continue to innovate in this space and lead the electric  mobility in the country. 

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