Celebrated fashion capital of Tamil Nadu -Chennai, witnessed the entry of first-of-its-kind 100% organic cotton innerwear products from the house of KPR Group, Rs. 4000 crore diversified conglomerate in India, based in Coimbatore. The Group has introduced a collection of sustainable cotton innerwear and athleisure products under the newly launched FASO brand for the fashion-plus-nature conscious people of Chennai that caters to three different premium ranges – Comfort, Style and Supreme.
The country’s emerging premium innerwear brand that stands as testimony to 100% organic and sustainable fashion, FASO offers a collection of innerwear that is designed with greater ecological integrity. In addition to providing stylish collection with bright trendy colours, the 100% superfine combed organic cotton products would offer ultra soft comfort that naturally makes it very skin- friendly. Available in Brief, Trunk, Boxer Shorts, Vest, Gym Vest and Muscle Tee and Athleisure the FASO products are manufactured using micro nylon elastic and due care is taken from fibre to finished products using in-house state-of-the-art technology and process facilities across the value chain.
Commenting on the launch, Mr.E.K.Sakthivel, Executive Director, KPR Group- FASO said “We are happy to launch our products in Chennai. FASO as a brand is curated after doing an extensive research on customers’ need and comfort. The need of the hour is nature oriented fashion that is toxic free. Our group’s major strength is the vertically integrated operations where we have end-to- end in house facility ranging from yarn to fabric processing to making of the garment. This helps us to keep a check on the quality and has paved way for us to produce 100% super combed organic cotton that is skin friendly and breathable. These key factors ensure ultra-soft comfort and skin friendly innerwear.With these eco friendly products, KPR Group hope to make a stride in retail segment.”
Now, FASO products are available across leading retail outlets in and around the city of Chennai.
