Mercedes-Benz India expands the Luxury MPV segment it created

India’s largest luxury carmaker, Mercedes-Benz launched the V-Class Elite. As the pioneers of the ‘Luxury Multi-Purpose Vehicle’ (MPV) segment, the brand now offers a product that combines highest standards of passenger cars with the functionality and practicality of an MPV. The versatile vehicle allows customers to choose from a wide range of customization options, as well. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the V-Class Elite in Chennai.

Speaking on the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are glad to continue our product offensive with the launch of yet another unique and versatile product for our discerning customers. The V-Class launched in January this year pioneered the luxury MPV segment and has witnessed much success. We
listen to our customers and now have seen an opportunity to complete the range of the V-Class in India with the introduction of the V-Class Elite. The V-Class Elite combines functionality with utmost luxury, unparalleled comfort, convenience, and uncompromised safety, all of which illustrate true characteristics of a Mercedes-Benz vehicle. The V-Class Elite is targeted at a wide array of potential customers comprising large families, sports enthusiasts, businesses owners, who want a top-end luxury MPV that suits their lifestyles. We are confident that the V-Class Elite as a one of its kind product in India will create new benchmarks for luxury travel in the country and expand the segment.”

Martin Schwenk further added, “We will be continuing our product offensive in Q4 as well, and we strive to launch a product every month, going forward into the next year. We aim to continue engaging with our customers and fascinate them with offering unique and memorable products, services and experiences. We are also very satisfied with our sales performance, particularly during the festive period and have witnessed early signs of recovery.”

Key product features:

  • Luxury seats with massage, climate control functions
  • Centre console with refrigerated compartment
  • Burmester®surround sound system
  • Panoramic sliding roof (Optional)
  • 17 inch alloys standard |18 inch alloy as option
  • AGILITY CONTROL suspension with selective damping system
  • EASY PACK TAILGATE with separate Rear window opening
  • Leather upholstery options – Silk beige / Black
  • Ambient Lighting
  • 360 degree camera with Active Park Assist
  • Electric sliding doors
  • Accessories package

Engine & Transmission:

  • 120 kW/163 hp of power | 380 Nm of torque | 0-100 in 1 s| 1950 cc diesel engine

Safety features:

  • 6 airbags | Attention Assist | Active Parking Assist with 360 degree  camera

Color variants: 

  • Steel Blue | Selenite Grey | Graphite Grey |Obsidian Black Metallic |  Cavensite Blue Metallic | Rock Crystal White Metallic | Brilliant Silver Metallic

Twitter – @MercedesBenzInd

Instagram – @mercedesbenzind

Author: nammamadrasnews

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