Merck India’s Neurobion Forte, is back with its annual campaign#HelpingTrueHeroes to recognize real life Heroes who are changing the world through their extraordinary acts. True to its brand promise of being ‘Saathi Asli Hero Ka’, this year the brand set out on a journey across the country to look for True Heroes who are making strides to improve the public health system in India.
Neurobion Forte’s first True Herofor 2018 is Sunil Mishra, an auto rickshaw driver from Mumbai’s Ambujwadi slum who has been saving lives in the city by providing ambulance like services with his auto. Sunil saw his mother suffer from acute blood loss owing to a fatal head injury. He tried calling an ambulance immediately but due to the intricate lanes, the ambulance could not enter the locality. He then had to rush his mother to the hospital. Fortunately, Sunil’s mother was saved but that incident shook him up.
Sunil Mishra then decided to use his auto rickshaw as an ambulance to ensure no one in the city and more so in his locality is denied access to medical care. He calls it “The Vehicle of Life”. Since then, he has saved the lives of many people from the clutches of fatality by taking them to the hospital in time. Sunil’s undying spirit and passion to save lives is what makes him India’s True Hero.
Sunil Mishra began his inspiring journey of saving lives, over 16 years ago. He moved to Mumbai when he was ten years old and went to a local government school to continue his studies. He failed 12th grade and had to take up the profession of an auto rickshaw driver. Sunil struggled a lot in his life, but his poor background and lack of means did not stop him from carrying out his noble work of saving lives. Owing to his diligent efforts, he and his auto rickshaw ambulance have earned a heartwarming repute in his locality. He now wishes to provide his children with quality education so they can grow up to help him in this monumental cause one day.His dream however is to buy an ambulance for his locality, so no lives are lost.