Dairy Day, a leading brand in South India, brings to Tamil Nadu, a dose of nostalgia with the launch of Paal Ice. Filled with the natural goodness of milk and manufactured in an authentic traditional style, Paal Ice from Dairy Day ice cream will take you back to the fondest memories of your childhood, enjoying delicious milk popsicle with family and friends. Launched specifically for Tamil Nadu market, Paal Ice will be available in 50ml packs priced at Rs 15/- each.
Mr. M N Jaganath, Director, Dairy Day said “Since its inception Dairy Day is known for offering unique, innovative, value for money products to its customers. Paal Ice is a traditional favourite of Tamil Nadu and we have researched extensively to preserve the authenticity of the product. Customised and launched solely for Tamil Nadu market Paal Ice will make you relive your childhood memories of jumping with joy at the sound of the ice cream vendor’s cart as children from the neighbourhood queue up to splurge on their favourite milk popsicle. Paal Ice is now available in 15,000 plus shops across Tamil Nadu and Pondicherry.”