SonyLIV extends its digital footprint in South India

SonyLIV, India’s first premium video on demand (VOD) platform,launched its services in Tamil to localise the entertainment experience for its viewers.  Uday Sodhi, Business Head Digital, Sony Pictures Networks India  was present with Tamil industry’s popular faces Gautham Vasudev Menon,   Baalaji Mohan  and Singeetham Srinivas to announce their association with the platform and the huge portfolio of Tamil content that goes live on  SonyLIV this June. 

Headlining the announcement was the launch of SonyLIV’s first ever Tamil original –Aivar. Directed by Harsha, the show features Ashwin Kakamanu and  Sanjana Galrani in the lead and is about a businessman’s struggle to  revive his grandfather’s newspaper. Adding onto SonyLIV’s existing  catalogue of 85 originals, Aivar will be up for viewing this June. 

SonyLIV’s Tamil slate also includes other titles like The Farm and My  Marappu, the first show to be shot completely in USA. Sony Pictures  Network’s top 20 shows, a host of movies and TVF originals like Pitchers, Tripling and Permanent Roommates will also be  updated in Tamil for inducing a relevant and relatable viewing habit. SonyLIV  will also be remaking the most popular IP of the network in Tamil. Crime Patrol, one of the longest running shows of the network will be  remade on digital comprising of locally relevant stories and characters.

SonyLIV also has an extensive library of highly rated and award – winning English shows like The Good Doctor, Counterpart, Victoria,  The Handmaid’s Tale and more for the South markets. Football enthusiasts can  now watch their favourite game on SonyLIV with Tamil commentary. 

The Tamil content library will be available under premium subscription of  Rs 99/- per month and Rs 499/- per year along with a sachet pack of 29 for  7 days. Currently, SonyLIV has existing libraries in Hindi, Marathi and  Gujarati and just announced services in Telugu. 

Author: nammamadrasnews

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