Set to redefine the fashion paradigm, the city witnessed its first AI-powered fashion brand- Ordrobe, a first-of-its-kind Chennai-based D2C online fashion platform. The brand comes to life with the compelling purpose of seamlessly blending the power of AI with impeccable, high-quality clothing designed for individuals of every shape and size. With a steadfast commitment to affordability and celebrating individuality, Ordrobe empowers people to embrace their unique fashion choices, fostering a community that thrives on diversity and creativity. The brand has also entered the silver screen by becoming the official Merch Partner for the upcoming movie Nanban Oruvan Vandha Piragu (NOVP).
At the heart of Ordrobe’s innovation lies a groundbreaking feature that sets it apart from the rest. The company leverages state-of-the-art AI technology on their website to enable customers to design one-of-a-kind pieces based on their inputs collaboratively. A mere prompt sets the creative wheels in motion, as users witness their vision materialize into a truly one-of-a-kind fashion image. This extraordinary customization elevates personal style, enabling people to embrace clothing that authentically mirrors their individuality, setting them apart from the crowd.
Transcending conventional fashion boundaries, Ordrobe has partnered with gallery artists to feature their exceptional designs on the platform. This synergy not only supports the artistic community but also provides customers with the opportunity to wear art-inspired garments customers that tell a story. The “OR-Tist” section of the website showcases these artistic collaborations, enabling customers to purchase and proudly display designs that symbolize the fusion of style and creative expression.
Commenting on the occasion, Mr Mohamed Akram, Co-Founder and CEO said, “Ordrobe’s journey began with a resounding belief: that fashion should never be confined by limits, budgets, or stereotypes. Our fusion of AI innovation and artistic collaborations celebrates the uncharted territories of self-expression. We aim to represent a transformative shift in how fashion is approached. Every piece made by our AI-powered designs and collaborations with artists tells a unique story, allowing our customers to showcase their personalities without saying a word. This further resonates with our brand philosophy as we believe that we are not just selling clothes, we are enabling people to wear their stories.’
Adding to this, Mr Avinnash Kumar, Co-Founder and Managing Director said, “We believe that fashion is more than clothing and with Ordrobe we aspire to empower everyone to express themselves through our AI-driven designs. Each piece is a canvas for personal style. Envisioning a future where fashion is inclusive and inspiring, we wanted to celebrate making high-quality fashion accessible to all with Ordrobe. “
Anchoring its vision in AI and set to make waves in the fashion industry, Ordrobe’s mission is to democratize fashion, making it accessible, exclusive, and inspirational for all.