In a press conference on 14th Feb evening, Amit Goenka, CEO, ZEE International and Z5 Global, announced the launch of Zee Entertainment Enterprises Ltd’s brand new digital entertainment platform ZEE5.
ZEE5 will be the one-stop digital destination for ZEE Entertainment, a global Mediaand Entertainment powerhouse.
ZEE5 addresses the entertainment demands of a New India that is increasingly digital savvy and globally connected, yet fundamentally rooted in its culture.With ‘Language’ as the core proposition embodied across the entire content and user experience, ZEE5 truly caters to an India without boundaries.
“With the launch of ZEE5 we see ourselves catapulting into the next phase of growth,” said Amit Goenka, CEO – ZEE International and Z5 Global. “Digital will play a critical role in fueling this growth and we wanted to ensure that we had a strong offering and presence in the space. As a global content company, our biggest strength is how well we understand our consumers and translate this into content they love. To us, ZEE5 is the platform on which this content will be readily available to the world. Every aspect of ZEE5 is based on our deep understanding of our consumers and their local ecosystem. ZEE5, while phenomenally easy to use, banks on superbly sophisticated technology to create this ease. It is both local and global at the same time and we know it is going to change the way you watch content.”
“The launch of ZEE5 further strengthens us as a Media & Entertainment powerhouse. A blend of unrivalled content offering and robust technology is the foundation of this all-new digital offering from our end. We have invested immense amount of time and energy in creating and acquiring rich and engaging content for ZEE5, which I’m sure will be cherished by our viewers across the nation and worldwide” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.
ZEE5 offers viewers a completely integrated entertainment offering with both On-Demand and Live TV. It comes packed with 1,00,000 hours of On Demand content, including exclusive Originals, Indian and International Movies and TV Shows, Music, and Health and Lifestyle videos across languages. It also has an extensive Live TV offering with 90+ popular Live TV channels. With all this content available in one place, ZEE5 truly becomes the most comprehensive entertainment platform for language content in India.
Viewers can watch content across genres in any of 12 languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi.