Mamaxpert, a specialist pregnancy care brand of Cipla Health Ltd., has unveiled its mother care range of products like Intimate Wash, Soothing Nipple Cream, Stretch Mark Cream, Legs Relaxing Gel, Breast Firming Gel and Rapid Pregnancy Detection Kit. While to–be and new–born baby take precedence over all, during a pregnancy, Mamaxpert believes that focus on mothers is as imperative during the course of the journey – pre, during and post-delivery. Because when a Mom is well, all is well!
During pregnancy, weight gain in the abdominal area puts pressure on large blood vessels that carry blood back to the heart. Both weight gain and pressure on blood vessels lead to general discomfort in the legs. Mamaxpert Legs Relaxing Gel is made with a selective mix of ingredients to aid blood circulation to the legs and also to keep the skin hydrated, thereby providing a feeling of lightness and freshness to legs. Weight gain also causes the inner layers of the skin to give way leaving stretch marks on abdomen, thighs, flanks and breasts. Due to loss of elasticity of skin, some women also experience itching, irritation and redness. This makes it important to moisturize and keep the skin hydrated during pregnancy. Mamaxpert Stretch Mark Cream, helps keep the skin moisturized, improves skin firmness and minimizes the visibility of stretch marks on the surface.
Along with this, hormonal changes during pregnancy prepare the breasts for lactation making the breasts feel heavy, tender and more sensitive, leading to common problems like darkening of nipples and areolas. Mamaxpert Soothing Nipple Cream is especially formulated with natural oils that deeply moisturize the skin around the breast of pregnant & lactating women, helping to soothe sore and cracked nipples, thereby reducing the discomfort caused during breastfeeding. Also, as the breasts gets heavier the ligaments supporting the breast stretches, contributing to sagging after pregnancy and during lactation. Mamaxpert Breast Firming Gel, especially formulated for pregnant women to help tighten, tone and firm the busts.
Mamaxpert Intimate Wash is another helpful product formulated with a combination of Lactic acid, Tea tree oil, Neem extract along with other ingredients that helps maintain normal vaginal pH balance to prevent the growth of bacteria, reducing unpleasant odour and itching. The brand has also launched its Rapid Pregnancy Detection kit that is a simple and convenient pregnancy detection test kit which can be used in the privacy of your home.
Commenting on the launch, Mr. Shivam Puri, CEO – Cipla Health Ltd. said “As a consumer – first brand, we continue to provide innovative solutions for our consumers. The newly unveiled Mamaxpert brand is a specialist pregnancy care range that understands the physical and emotional roller-coaster a mother goes through before, during and post her pregnancy. As someone who holds the world in her hands, brings life and nurtures them all through, she definitely requires special care during one of the most special phases of her life. The Mamaxpert range of products provides a range for all her needs – both expressed and unsaid to make her motherhood journey smoother.”
Also, amidst the pandemic when there is so much of anxiety pertaining to supplies of essentials, Mamaxpert wants to-be mothers and new mothers to feel safe and loved while ensuring easy accessibility to the right products. The brand has hence partnered with one of the largest and trusted ecommerce platforms in India to make the new range of mother care products available to all.
Mamaxpert range of products are available across e-commerce platforms like Amazon, Flipkart, Pharmeasy, 1mg,
NetMeds and will soon be available on Nykaa and FirstCry as well. The product price ranges from Rs. 180 to Rs. 449.